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In Media,
Presence Is Power

Train to show up with clarity, control, and credibility.

In Media, Presence Is Power

Train to show up with clarity, control, and credibility.
In Media, Presence Is Power - mobile banner-1

In Media, Presence Is Power

Train to show up with clarity, control, and credibility.
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In Media, Presence Is Power

Train to show up with
clarity, control, and credibility.

 

 

 

Media Minute: Watch the Series

Edelman’s media training equips executives with the tools to speak clearly, lead confidently, and show up when it matters most.

Media Minute: Watch the Series

Edelman’s media training equips executives with the tools to speak clearly, lead confidently, and show up when it matters most.

Why It Matters

Leaders today face unprecedented visibility and scrutiny.

Media appearances, investor calls, social platforms are all high-stakes opportunities which means one unclear message can shift how you're trusted, remembered, or misunderstood.

It's not about performance. It’s about leadership, presence, and message control.

Why It Matters

Leaders today face unprecedented visibility and scrutiny.

Media appearances, investor calls, social platforms are all high-stakes opportunities which means one unclear message can shift how you're trusted, remembered, or misunderstood.

It's not about performance. It’s about leadership, presence, and message control.

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Frame 7 (2)-1
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Why It Matters

Leaders today face unprecedented visibility and scrutiny.

Media appearances, investor calls, social platforms are all high-stakes opportunities which means one unclear message can shift how you're trusted, remembered, or misunderstood.

It's not about performance. It’s about leadership, presence, and message control.

Frame 5 (2)-1
Frame 6 (3)-1
Frame 7 (2)-1
Frame 8 (2)-2

Why It Matters

Leaders today face unprecedented visibility and scrutiny.

Media appearances, investor calls, social platforms are all high-stakes opportunities which means one unclear message can shift how you're trusted, remembered, or misunderstood.

It's not about performance. It’s about leadership, presence, and message control.

 

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A single tone-deaf
response can erase 
months of brand-building.@3x.png.png
Executives feel 
prepared to manage 
a media crisis.@3x.png.png
CEOs who communicate 
clearly on social media 
drive real growth.@3x.png.png

Want to Know More?

Want to Know More?

Own The Moment

Our customized modules are built for the moments that matter most, from boardroom briefings to national headlines. Discover how Edelman equips leaders to communicate with clarity, confidence, and control - no matter the spotlight. 

 

TOUCH

MASTER YOUR STORY

MASTER YOUR STORY

Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.

TOUCH

SPEAK WITH IMPACT

SPEAK WITH IMPACT

Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.

TOUCH

MASTERING FINANCIAL NARRATIVES

MASTERING FINANCIAL NARRATIVES

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

TOUCH

OWNING THE PANEL

OWNING THE PANEL

Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.

TOUCH

INSPIRING STRATEGIC CHANGE

INSPIRING STRATEGIC CHANGE

Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.

TOUCH

EXCELLING VIRTUALLY EVERYWHERE

EXCELLING VIRTUALLY EVERYWHERE

Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.

TOUCH

LEAD, INFLUENCE, INSPIRE

LEAD, INFLUENCE, INSPIRE

Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.

TOUCH

MASTER YOUR STORY

MASTER YOUR STORY

Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.

TOUCH

SPEAK WITH IMPACT

SPEAK WITH IMPACT

Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.

TOUCH

MASTERING FINANCIAL NARRATIVES

MASTERING FINANCIAL NARRATIVES

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

TOUCH

OWNING THE PANEL

OWNING THE PANEL

Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.

TOUCH

INSPIRING STRATEGIC CHANGE

INSPIRING STRATEGIC CHANGE

Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.

TOUCH

EXCELLING VIRTUALLY EVERYWHERE

EXCELLING VIRTUALLY EVERYWHERE

Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.

TOUCH

LEAD, INFLUENCE, INSPIRE

LEAD, INFLUENCE, INSPIRE

Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.

TOUCH

MASTER YOUR STORY

MASTER YOUR STORY

Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.

TOUCH

SPEAK WITH IMPACT

SPEAK WITH IMPACT

Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.

TOUCH

MASTERING FINANCIAL NARRATIVES

MASTERING FINANCIAL NARRATIVES

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

TOUCH

OWNING THE PANEL

OWNING THE PANEL

Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.

TOUCH

INSPIRING STRATEGIC CHANGE

INSPIRING STRATEGIC CHANGE

Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.

TOUCH

EXCELLING VIRTUALLY EVERYWHERE

EXCELLING VIRTUALLY EVERYWHERE

Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.

TOUCH

LEAD, INFLUENCE, INSPIRE

LEAD, INFLUENCE, INSPIRE

Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.

TOUCH

MASTER YOUR STORY

MASTER YOUR STORY

Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.

TOUCH

SPEAK WITH IMPACT

SPEAK WITH IMPACT

Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.

TOUCH

MASTERING FINANCIAL NARRATIVES

MASTERING FINANCIAL NARRATIVES

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

TOUCH

OWNING THE PANEL

OWNING THE PANEL

Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.

TOUCH

INSPIRING STRATEGIC CHANGE

INSPIRING STRATEGIC CHANGE

Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.

TOUCH

EXCELLING VIRTUALLY EVERYWHERE

EXCELLING VIRTUALLY EVERYWHERE

Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.

TOUCH

LEAD, INFLUENCE, INSPIRE

LEAD, INFLUENCE, INSPIRE

Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.

MASTER YOUR STORY

Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.

SPEAK WITH IMPACT

Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.

MASTERING FINANCIAL NARRATIVES

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

OWNING THE PANEL

Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.

INSPIRING STRATEGIC CHANGE

Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation. 

EXCELLING VIRTUALLY EVERYWHERE

Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings. 

LEAD, INFLUENCE, INSPIRE

Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.

MASTER YOUR STORY Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.  
SPEAK WITH IMPACT Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.
 
MASTERING FINANCIAL NARRATIVES Tell the story behind the numbers! Turn complex financial information into clear, engaging messaging that resonates with your stakeholders and builds investor trust.   
OWNING THE PANEL Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.  
INSPIRING STRATEGIC CHANGE Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.   
EXCELLING VIRTUALLY EVERYWHERE Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.    
LEAD, INFLUENCE, INSPIRE Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.  

How We Can Help

MASTER YOUR STORY Master the art of structured storytelling to craft compelling narratives that resonate. Learn how to stay on message with ease. No scripts, no jargon, just clear, confident communication that drives real impact.  
SPEAK WITH IMPACT Develop a commanding presence with proven tools to master public speaking, refine body language for lasting impact, build natural charisma, and respond with confidence, on camera and off.
 
OWNING THE PANEL Command the room by navigating panel dynamics, connecting with the audience, and delivering timely responses that resonate and leave an impact on your audience.  
INSPIRING STRATEGIC CHANGE Drive change with visionary storytelling and powerful communication that rallies teams and stakeholders around transformation.   
EXCELLING VIRTUALLY EVERYWHERE Own the screen in every setting — from webinars to internal town halls and global keynotes. You’ll learn how to translate presence on screen, optimize technical setup for maxim engagement, and deliver with clarity in high-stakes virtual settings.    
LEAD, INFLUENCE, INSPIRE Strengthen your personal brand, land keynote moments, and lead public conversations with both authority and authenticity.  Build presence that earns keynote invites, drives industry credibility, and positions you as a trusted thought leader.  

Our Process

We Understand We Understand Tell us what matters - your goals, your challenges, and what success looks like.  
two-circle-fill-svgrepo-com (1) We Define Together, we pinpoint the growth areas that shape how you're seen and heard to drive meaningful impact.  
three-circle-fill-svgrepo-com We Design We build focused, practical sessions that match your context - and your end game.  

Our Process

We Understand

We Understand

Tell us what matters - your goals, your challenges, and what success looks like.  
two-circle-fill-svgrepo-com (1)

We Define

Together, we pinpoint the growth areas that shape how you're seen and heard to drive meaningful impact.  
three-circle-fill-svgrepo-com

We Design

We build focused, practical sessions that match your context - and your end game.  

Want to Know More?

Want to Know More?

Our Approach

1
We Understand
Tell us what matters — your goals, your challenges, and what success looks like.
2
We Define

Together, we pinpoint the gaps and growth areas that shape how you're seen and heard to drive meaningful impact.

3
We Design

We build focused, practical sessions that match your context — and your end game.

Who We Train

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Who We Train

Who We Train

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PH Logo
Tabreed-logo
Adnoc Drilling
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Who We Train

Who We Train

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PH Logo
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Who We Train

What Our Clients Say

“As BlackRock continues to deepen our commitment to the Middle East, clear and strategic communication is essential to articulating our long-term vision for the region and its importance to the firm.

Edelman Smithfield’s media training has provided our spokespeople with the structure and tools to deliver our messages with clarity and purpose. From refining narratives to communicating complex information — the sessions have helped our people in their conversations with media, and hopefully with their own stakeholders too.”

blackrock
Bart NashHead of Communications (Middle East & Africa)

“ The training has been incredibly impactful, practical, and fun. Impactful because I got real tips and tricks which I was immediately ready to implement.

Practical because it’s all about rehearsing for the different types of media engagements I am about to do for the quarterly results.

Fun because Habiba is really engaged and makes this a helpful experience.  I would highly, highly recommend doing this training. Like everything media engagements are all about science and being ready and there’s no better way to prepare.”

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Youssef SalemCFO
Every so often you come across someone who is not just good at what they do, but truly amazing, exceptional even — and for me, that was Habiba from Edelman. She helped me prepare for an international panel where I was invited to speak, and I honestly couldn’t have done it the same way without her. She gave me the tools, the confidence, and the encouragement I needed to show up as my best self. I felt supported every step of the way, and I’m so grateful for her guidance and expertise in making my panel discussion a success
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Leya Al DamaniCSO

Want to Know More?

Want to Know More?

Get in Touch